Privacy Policy
Last updated: 11 May 2026
This Privacy Policy explains how Safe for Mums ("we", "us", or "our") collects, uses, and shares information when you visit safeformums.com.
Information we collect
We do not require you to create an account or provide personal information to use this site. However, we and our third-party partners automatically collect certain information when you visit, including:
- Your IP address and approximate location (country/region)
- Browser type and device information
- Pages visited and time spent on the site
- Referring website
Cookies
This site uses cookies — small text files stored on your device. Cookies are used for the following purposes:
- Analytics: We use Google Analytics to understand how visitors use this site. Google Analytics collects data such as pages viewed and session duration. This data is aggregated and anonymous. You can opt out via Google's opt-out tool.
- Advertising: We use Google AdSense to display advertisements. Google and its partners may use cookies to serve ads based on your prior visits to this site and other sites on the internet. You can opt out of personalised advertising by visiting Google's Ads Settings or aboutads.info.
How we use your information
The information collected is used to:
- Analyse site traffic and understand how the site is used
- Display relevant advertisements
- Improve the content and performance of the site
Third-party services
We use the following third-party services, each governed by their own privacy policies:
- Google Analytics — website analytics
- Google AdSense — advertising
Your rights
Depending on your location, you may have rights under GDPR (UK/EU) or other applicable laws to access, correct, or request deletion of personal data held about you. To make a request, please contact us.
Changes to this policy
We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes.
Contact
If you have any questions about this Privacy Policy, please contact us.